During the initial stages of our development, we evaluated a variety of pre-packaged e-commerce software solutions. We quickly determined that, in order to provide the desired levels of sophistication, flexibility, functionality and shopper satisfaction, it would be necessary to develop our own proprietary system. While requiring a significantly greater investment of time and money, taking this approach has been critical to our success. Clients who have had experiences with generic e-store software immediately recognize the value of our technology and its ability it help us deliver creative store offerings in the most efficient and productive way possible.