Successful
companies realize that great brands build value. A professionally
designed and managed online company store is one of the most efficient
and economical ways to promote your brand. Best of all, the headaches
of sourcing the right items, maintaining inventory, order processing,
fulfillment and activity reporting traditionally associated with
having a company store are eliminated. No staff time, no special
space requirements, no hassle.
How long does it take to get a store
up & running?
Our record
for completing an online store is 3 working days after the store
items have been selected. So, in a pinch, we can make things happen
very quickly. Typically, however, it takes 4 to 6 weeks to launch
a store.
Item selection
is a collaborative process. It begins with an assessment of the
demographics of your potential shopper audience. Once shopper profiles
are created, our merchandising specialists select those items that
we have found to be the most appealing. Finally, item recommendations
are presented to you and your staff for final review, modification
and approval. Merchandising is a dynamic process and items are changed
periodically to reflect evolving fashion trends, seasonal considerations
and special purchase opportunities.
Through
the magic of the Internet, virtually anyone with online computer
access anywhere in the world can shop. However, most client companies,
especially those who have business to business relationships,
choose to control who shops their store. This can be done by placing
the link to the store on a secure intranet so that only those
individuals afforded this type of access can enter the store.
YCC also offers its exclusive SASSŪ program (Selective Access
Segmentation System). Through user identification and password
controls, SASS allows you to determine which shoppers gain entry
to which areas of the store. This feature is the ultimate online
target marketing utility. It allows you to make custom item selections
available on an exclusive basis to any number of unique shopper
groups.
Ask your
YCC account executive for more information.
We learned
early on that a web store that looks the same today as it did a
week or so ago is destined for trouble. To keep shoppers coming
back on a regular basis, we regularly offer special promotions.
These include "Item of the Month" and "Steals & Deals" as well
as ad hoc specials that represent an exceptional bargain or unusual
items with known appeal to shoppers. This approach ensures that
your store is fresh and inviting.
